{"id":146999,"date":"2026-04-21T11:12:09","date_gmt":"2026-04-21T15:12:09","guid":{"rendered":"https:\/\/thedailypour.com\/?p=146999"},"modified":"2026-04-21T12:04:53","modified_gmt":"2026-04-21T16:04:53","slug":"ken-jeong-espolon-tequila-short-king","status":"publish","type":"post","link":"https:\/\/thedailypour.com\/agave\/tequila\/ken-jeong-espolon-tequila-short-king\/","title":{"rendered":"Ken Jeong Pokes Fun at Tall Tequila Bottles in Espol\u00f2n Campaign"},"content":{"rendered":"
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(Photo: Espol\u00f2n)<\/p><\/div>\n

“The Masked Singer” and “Community” star Ken Jeong is joining forces with Espol\u00f2n Tequila to toast Short King Week\u00a0 \u2014 apparently a real thing that happens every year between May 1 and May 9, conveniently sandwiching Cinco de Mayo smack dab in the middle.<\/p>\n

On Tuesday, the actor (height: 5-foot-5) kicked off a series of tongue-in-cheek parody videos celebrating fellow short king Espol\u00f2n<\/a> (height: 11.5 inches). The footage shows Jeong dangling his legs off a barstool, cozying up in an airplane seat and squeezing into a photo booth, all while insisting that quality has nothing to do with height. In an especially telling shot, a row of whitelabeled “Tall Influencer Tequila” bottles is foregrounded by a bottle of Espol\u00f2n as Jeong declares: “Forget small, I have king-sized takes!”<\/p>\n

The campaign doesn’t mention any competitors by name, but the implication is clear. Nearly foot-and-a-half-tall splurges like Don Julio 1942<\/a> and Clase Azul<\/a> have dominated the tequila market over the past few years, riding the premiumization wave into clubs, Instagram feeds and celebrity red carpet sightings. Though these kinds of bottles are largely shunned by agave enthusiasts and critics, they represent a lucrative niche in the market, one that has gotten increasingly popular in the social media era.<\/p>\n

“I feel very seen by this campaign,” Jeong said in a news release. “As someone who’s never exactly been the tallest guy in the room, I appreciate any movement that celebrates confidence over height.”<\/p>\n

“What I love about Espol\u00f2n is that they don’t take themselves too seriously – they’re just focused on making great tequila and are having fun with it. That energy felt incredibly relatable to me. Finally, some branding I don\u2019t have to look up to!\u201d Jeong added.<\/p>\n

In tandem with the campaign, Espol\u00f2n is releasing a Nine Days of Shorts Kings advent calendar that cuts down the traditional month-long format to little over a week. The limited-edition set describes itself as a celebration of all things fun-sized. It contains 375-milliliter bottles of the brand’s Blanco and Reposado, a mini cocktail shaker, a jigger, agave syrup, chili-lime and salt garnishes, sour candy mix and a deck of “Short King-approved playing cards” (based on promo images, each card looks to be about an inch or two tall).<\/p>\n

\u201cShort King Week is a natural extension of how we\u2019ve always approached the category,\u201d Brian Chang, Agave Spirits U.S. Category Lead at Campari America, added.\u00a0 \u201cTequila and society often fixate on appearance. Espol\u00f2n focuses on what\u2019s inside, and this campaign brings that idea to life with humor and an unapologetic point of view. Ken embodies that spirit, and together we\u2019re celebrating Short Kings everywhere.\u201d<\/p>\n

\n Scan any liquor or NA bottle to see all expert reviews in one place with the free Daily Pour app<\/a>. Download today!\n<\/div>\n","protected":false},"excerpt":{"rendered":"

“The Masked Singer” and “Community” star Ken Jeong is joining forces with Espol\u00f2n Tequila to toast Short King Week\u00a0 \u2014 apparently a real thing that happens every year between May 1 and May 9, conveniently sandwiching Cinco de Mayo smack dab in the middle. On Tuesday, the actor (height: 5-foot-5) kicked off a series of […]<\/p>\n","protected":false},"author":33,"featured_media":147000,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4895],"tags":[4628,4116],"class_list":["post-146999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tequila","tag-espolon","tag-industry-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t