{"id":138853,"date":"2026-01-27T16:09:01","date_gmt":"2026-01-27T21:09:01","guid":{"rendered":"https:\/\/thedailypour.com\/?p=138853"},"modified":"2026-01-28T17:18:07","modified_gmt":"2026-01-28T22:18:07","slug":"chicago-united-center-thc-drinks-rythm-senorita","status":"publish","type":"post","link":"https:\/\/thedailypour.com\/thc-cbd\/chicago-united-center-thc-drinks-rythm-senorita\/","title":{"rendered":"Chicago’s United Center Becomes First Major Arena to Sell THC Drinks"},"content":{"rendered":"
\"United

(Photo: RYTHM)<\/p><\/div>\n

Chicago\u2019s United Center will begin offering hemp-derived THC beverages at concerts and live events, entering into a partnership with Chicago-based brands Se\u00f1orita and RYTHM and becoming the first major U.S. arena to sell the products onsite.<\/p>\n

The multi-year partnership brings THC drinks from Chicago-based brands Se\u00f1orita and RYTHM to guests 21 and older at most concerts, shows and special events held at the venue. The agreement also designates RYTHM, Inc. as the United Center\u2019s official THC sponsor.<\/p>\n

The move reflects growing interest in non-alcoholic and cannabis-adjacent drink options at live entertainment venues, particularly in states where hemp-derived THC products are legal.<\/p>\n

The United Center is home to the NBA team Chicago Bulls and NHL team Chicago Blackhawks.<\/p>\n

The beverages are available at multiple points of sale throughout the arena, including bars, grab-and-go stations and a branded Se\u00f1orita mobile bar. Availability may vary by event.<\/p>\n

\u201cThis partnership is a major milestone for the city of Chicago, and we are proud to partner with the United Center to offer Illinois\u2019 leading THC beverages,\u201d RYTHM Chairman and interim CEO Ben Kovler said in a news release. \u201cConsumers want non-alcoholic options, and leading venues are responding.\u201d<\/p>\n

United Center Chief Operating Officer Joe Myhra said the arena is continuing to adjust its food and beverage offerings as guest preferences change.<\/p>\n

\u201cWe are excited to introduce Se\u00f1orita and RYTHM to the arena, bringing fans a new way to enjoy their live entertainment experience,\u201d Myhra said.<\/p>\n

The partnership is scheduled to formally launch in early February with non-infused samples and branded giveaways at select concerts, including shows on Feb. 4 and Feb. 6. THC-infused products will be sold separately in accordance with age restrictions.<\/p>\n

The initial lineup includes four hemp-derived THC drinks, each containing 5 milligrams of THC. Se\u00f1orita\u2019s offerings include Lime Jalape\u00f1o Margarita, Mango Margarita and Grapefruit Paloma flavors. RYTHM, meanwhile, has an “energizing” Mandarin Orange flavor \u2014 “Sativa<\/a>” \u2014 and a “relaxing” Mango Pineapple option \u2014 “Kush<\/a>.”<\/p>\n

The drinks are positioned as an alternative to alcohol, offering another option for adult concertgoers navigating evolving social drinking habits.<\/p>\n

THC beverages from both brands are already sold at Chicago-area retailers such as Binny\u2019s Beverage Depot, Woodman\u2019s Food Markets and Foxtrot Market. Their arrival at the United Center expands that presence into one of the country\u2019s highest-profile live entertainment settings.<\/p>\n

While cannabis remains illegal at the federal level, hemp-derived THC products made from federally legal hemp are permitted in Illinois under current law, creating space for venues to explore limited partnerships tied to compliance and age verification.<\/p>\n

Industry observers say the United Center agreement could serve as a test case for other large venues watching consumer response, regulatory clarity and operational impact.<\/p>\n

\n Scan any liquor or NA bottle to see all expert reviews in one place with the free Daily Pour app<\/a>. Download today!\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Chicago\u2019s United Center will begin offering hemp-derived THC beverages at concerts and live events, entering into a partnership with Chicago-based brands Se\u00f1orita and RYTHM and becoming the first major U.S. arena to sell the products onsite. The multi-year partnership brings THC drinks from Chicago-based brands Se\u00f1orita and RYTHM to guests 21 and older at most […]<\/p>\n","protected":false},"author":16,"featured_media":138921,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5759],"tags":[5768],"class_list":["post-138853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thc-cbd","tag-rythm"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t