(Photo: Sprinter)

On Sunday, Kylie Jenner provoked speculation among fans after she was spotted clutching a mysterious box of Sprinter Hard Seltzer in Woodland Hills, California. Was a new addition to the Kardashian-Jenner empire on the way? Or was it simply an overeager paparazzi photo taken out of context?

Lo and behold, Sprinter has now been officially unveiled and Kylie’s name is all over it.

Stylized with a bubbly Y2K-esque font, Sprinter is described as a 100-calorie canned vodka soda made with vodka, sparkling water and fruit juice. Scheduled to hit stores nationwide on March 21, 8-can variety packs will include Black Cherry, Peach, Grapefruit and Lime flavors.

“Sprinter is my answer to the growing consumer demand for quality canned cocktails — we’re adding to a market dominated by only a few players with an incredibly delicious vodka soda in a can,” said Jenner in a press release.

“Not only does Sprinter have a unique bold branding that captures the feeling of fun with your friends, it is also the best-tasting vodka soda I’ve ever tried – and I’ve tried a lot. I can’t wait for people to taste it for themselves.”

At one point described as the “youngest self-made billionaire ever,” Jenner’s business acumen includes Kylie Cosmetics, Kylie Skin, Kylie Baby and Kylie Swim in addition to a nearly $80 million real estate portfolio. She is, of course, also the fifth most followed person on Instagram, previously collaborating with brands like Beats, Calvin Klein, Adidas and Puma on advertising campaigns.

Now, she follows in the boozy footsteps of her older sister. Kendall Jenner launched 818 Tequila in 2021, gradually expanding to include a Blanco, Reposado, Añejo and limited-edition “Eight Reserve.” The brand sold over 123,000 cases worldwide in 2022, up to 160,000 cases in 2023.

If 818 is anything to go by, Sprinter is sure to make a splash when it hits stores at the end of the month.

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